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Business Academy 2019
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2019 Business Services Academy

NAWDP is excited to offer our first Business Services Academy, August 13th-14th in Denver, CO. This academy will provide intensive and thorough training on each of the four business services endorsement competencies. 

  • Linkages and Promotion of the Workforce System
  • Business Engagement and Interaction
  • Engagement with Economic Development
  • Talent Pipeline Development

All attendees who attend and complete the two day academy will receive a certificate and their NAWDP Business Services Endorsement if you are already a Certified Workforce Development Professional (CWDP).  


August 13, 2019

8:00am-8:45am       Opening General Session

9:00am-12:00pm     Competency Workshop

12:00pm-1:15pm       Lunch

1:30pm-4:30pm       Competency Workshop

August 14, 2019

8:00am-11:00am       Competency Workshop

11:00am-12:00pm     Lunch

12:15pm-3:15pm       Competency Workshop

3:30pm-5:00pm      Awards Ceremony


Competency Workshop Details:

Linkages and Promotion of the Workforce Development System: Learn key components involved in learning business speak, marketing and branding to identify business needs and expectations, understanding demand industries and how they fit with career pathways, and establishing and communicating business success indicators. This workshop will equip attendees with the tools and knowledge needed to link and promote business as a primary customer to the workforce system. 
     • Identify workforce solutions from a business perspective.
     • Identify what businesses need and acts in the appropriate way to serve the customer.
     • How to market the supply of workforce in the context of existing demand and develop a talent pipeline management approach to business relationships.
     • Provide instruction on how to interpret and communicate Return on Investment (ROI) for businesses to partner with the workforce system.

Trainer: Ms. Mary Ann Lawrence
Job Title: President and CEO
Organization: PowerNotes LLC
Bio: Mary Ann has been in the workforce industry for 40 years and trains business service topics in all 50 states.

Engagement with Economic Development: Delve into the essential partnerships that strengthen the relationship between economic development and the workforce system. The focus of economic development is to grow existing business, retain existing business and attract new business. This seminar will equip attendees with information needed to forge a successful relationship between the workforce system and economic
     • How to build the connection between economic development and workforce development
     • How to relate to businesses using workforce knowledge and expertise to facilitate long term partnerships.
     • Ways to develop an understanding of the role of economic development in recruiting, retaining, and supporting business growth

Trainer: Ms. Chris Xeil Lyons
Job Title: Economic Development Director
Organization: City of Sharonville
Bio: Ms. Lyons joined the City of Sharonville in June of 2012. She is responsible for the oversight of the
Economic Development Department, which includes executing the City’s initiatives related to business retention and expansion, new business attraction, small business support &citywide branding/social media. She is a board member of REDI (Regional Economic Development Initiative) Cincinnati, Southwest Ohio Region Workforce Investment Board and HCDC, Sharonville Chamber of Commerce, Ohio Economic Development Association (Past-President) and The Community Foundation of West Chester/Liberty. The Cincinnati Business Courier named Ms. Lyons to their 40 under Forty class and she was recently named as the top 20 “People to know in Government”. Ms. Lyons was also recognized as a “Woman of Excellence” by the West Chester-Liberty Chamber Alliance.

Trainer: Ms. Sherry Kelley Marshall
Job Title: President & CEO
Organization: Southwest Ohio Region Workforce Investment Board
Bio: SWORWIB Executive in 2001-2004 and requested to return to the role in 2007 and continuing. Under her
leadership both NAWB and NAWDP recognized her creativity and commitment. The Government
Accountability Office also recognized the pathway development with employers and economic

Trainers: Panel from Colorado Workforce Business Development Representatives TBD

Business Engagement and Interaction: Dynamic Works presents Master Trainer, Lisa Rice, as subject matter expert for Business Engagement and Interaction. As presented at the USDOL Region 3 Business Service Conference, Lisa has a way of showing her passion for treating businesses with “Nordstrom-like Customer Service.” This highly interactive session will include tips on how to build long-lasting relationships with businesses, roll-playing
scenarios for providing consultative services to the business community; and relying on your personal strengths to maximize impact to business leaders. Lisa is a Gallup-Certified Strengths Coach who brings out the best in you and will apply these concepts to making you a well-rounded Business Services Team member. Providing stellar business services requires that you know yourself as well as you know your customer. The ‘sales’ technique you use to engage employers will be different from those around you. During this session you will see how you can pull upon not only your own Strengths for engaging employers but also how you can understand employers Strengths and fulfill their needs easily.
     • How to make use of presentations to single businesses or large groups, in order to teach,
inform, or persuade.
     • Developing services to businesses based on the resources available.
     • Demonstrate the ability to provide consultation and support to businesses with an emphasis on identifying and understanding business' current and future workforce needs.
     • How to interpret new and existing laws that businesses must know and connects employers to customized services under those laws.

Trainer: Lisa Rice
Job Title: CEO
Organization: Every Strength Counts
Bio: Lisa Rice is the CEO and Founder of Every Strength Counts, LLC. She has over 20 years of experience in the workforce development world as the former CEO of CareerSource Brevard, workforce board member and consultant. She relates to the needs of businesses because their success depends on the success of their people. She has helped business representatives understand and engage businesses to help reduce turnover, get people in the right seat on the bus and engage in workforce services. Lisa has collaborated with Dynamic Works Institute many times presenting various webinars and presentations on vast topics.

Talent Pipeline Development: Informative, interactive, and engaging workshop on business services. Our session will focus on providing attendees with foundational knowledge of business services under the demand driven, business first, workforce development system of the Workforce Innovation and Opportunity Act (WIOA). We also provide attendees with strategies of engaging business, understanding needs, utilizing information and data, collaborating with partners, and serving business. Attendees in the Business Services Training Academy will learn the following: learn about the emphasis on serving businesses as the primary customer in the public workforce system, the process to collaborate with partners in order to achieve success for all, techniques for using data sources to understand the labor pool and gaps, and mastering the art of getting to know the customer and uncovering their talent needs in a demand driven system.
     • How to show knowledge of the skills of the area's labor pool and how to interpret whether the business will be able to find the skilled workers it needs.
     • Tips to learn to identify what businesses need and how to identify gaps in the workforce
     • How to use knowledge to train and develop the workforce
     • Using knowledge of industry sector partnerships and career pathways to manage and develop talent for businesses and potential job seekers.

Trainer: Thomas P Miller & Associates empowers individuals, organizations, and communities to enhance economic value, expand the impact of valuable resources, and craft strategic growth initiatives for organizations. Established in 1989, TPMA has been providing consulting services throughout the United States, working with local and state governments, workforce development boards, higher education institutions, and industry associations to integrate workforce and economic development strategies to enhance the economic value of educational institutions, companies, and communities. Over the past 30 years, we have worked with hundreds of clients across the country to provide research and analysis, planning and strategy development, implementation leadership and support, training and technical assistance and evaluation to achieve success.
With a long history in workforce development, we understand that a robust workforce is critical to fuel a thriving economy. As the climate changes and the needs of businesses grow and evolve, a strong talent pipeline and ecosystem of collaborative partners are of the utmost importance.



To register as an attendee you can simply use the register link above. To receive the members only discount you MUST be logged in to your account.  If you are registering more than one attendee or you are registering for someone else please call 877-202-2472 or email  

  • Members - $600.00
  • Non-Members - $725.00

Due to the high volume of interest we have received we do expect the Academy to sell out, please register soon to guarantee your spot!

Hotel Information:

Renaissance Hotel Denver, 3801 Quebec Street, Denver, CO 80207

We have a block of room reserved at the Renaissance Hotel Denver at a group rate of $189.00/night. Reservations must be made by July 29, 2019. **Please note that the event hotel fills quickly so make your reservation as soon as possible.  

Hotel Reservation Link


The attire for the academy is business casual.