Workforce professionals are being asked to do more than ever—support more job seekers, navigate rapidly changing labor markets, and deliver personalized guidance with limited capacity. At the same time, job seekers are increasingly turning to online tools first, often before they ever connect with a career center or workforce agency.
That reality is exactly why Indeed’s Job Search Academy was created.
Featured during NAWDP’s 30 Minutes of Excellence webinar in January 2026, this free resource brings together Indeed’s job search tools, career education, and live coaching into one centralized, easy-to-access platform—already in use by more than 200 colleges, workforce boards, nonprofits, and government agencies nationwide.
In this post, we break down what the Job Search Academy is, how workforce organizations are using it, and why it’s emerging as a powerful capacity-building tool for professionals supporting job seekers at every stage.
What Is the Indeed Job Search Academy?
The Indeed Job Search Academy is a centralized hub designed to support job seekers while strengthening the work of career coaches, navigators, and workforce professionals. Rather than functioning as a standalone job board, the Academy curates and organizes the full breadth of Indeed’s career resources into one structured learning experience.
It brings together:
- Job search education
- Career exploration tools
- Live and on-demand coaching
- Self-guided, practical learning
All content can be used independently by job seekers or integrated into one-on-one coaching, workshops, and orientations.
Actionable insight: Workforce organizations can use the Academy as an extension of services—allowing job seekers to build foundational skills between appointments and freeing staff to focus on individualized support.
Why Indeed Built the Job Search Academy
Indeed created the Job Search Academy in response to how job seekers actually search for work.
According to Matt Berndt:
- 82% of online job seekers in the U.S. use Indeed
- 74% of all job seekers report using Indeed
- 80% of Gen Z job seekers rely on Indeed during their search
Despite this usage, many job seekers—and workforce professionals—are unaware of the breadth of career education tools available on Indeed beyond job postings.
The Job Search Academy addresses that gap by bringing tools, education, and coaching into one place—helping job seekers make informed decisions while allowing workforce professionals to guide them more effectively.
Actionable insight: Rather than competing with online platforms, workforce organizations can partner with them, ensuring job seekers access credible digital tools through trusted local systems.
The 5-Part Job Search Academy Curriculum
At the core of the Academy is a five-part workshop series, developed and refined over more than 30 years of career coaching experience:
The Five Workshops
- Job Search Strategy
- Resume Writing
- Interview Preparation
- Offer Evaluation & Negotiation
- Career Management
Each workshop includes:
- Chaptered, on-demand videos
- Interactive worksheets and tools
- Supporting articles from Indeed’s Career Guide
- A structured learning path known as the Job Search All-Star Curriculum
The content emphasizes transferable skills, goal setting, and informed decision-making—not just applying to jobs.
Actionable insight: Assign workshops as pre-work for coaching sessions or incorporate them into group programming to reduce repetitive foundational instruction.
Live Coaching and Monthly Learning Opportunities
In addition to on-demand content, the Job Search Academy offers free, live monthly sessions that provide real-time support and engagement:
- Ask a Career Strategist: Open coaching sessions with professional career coaches
- Indeed Bootcamp: A practical walkthrough of how to use Indeed effectively
- Monthly topical webinars: Focused on timely issues such as AI in job search, experienced workers, justice-involved job seekers, disability inclusion, and more
Participation is strong, with hundreds of job seekers attending each month.
We’re trying to be an extended support
– Matt Berndt
to your career center.
Actionable insight: Promote live sessions as supplemental support for job seekers waiting for appointments or needing immediate guidance.
Additional Career Tools Available Through the Academy
The Job Search Academy also connects users to a wide range of career exploration and labor market tools.
YouTube Career Content
- 5,000+ short-form videos
- Ideal for visual learners
- Topics include interviews, job search strategy, and career exploration
Indeed Career Guide
- 100,000+ human-reviewed articles
- Covers resumes, cover letters, career paths, and exploration
- Authored and reviewed by Indeed’s editorial team
Salary and Company Research Tools
- Salary data based on employer-posted jobs
- Searchable by role, location, and employer
- Company pages include:
- Employee reviews
- Work Well-Being scores
- Interview insights
- Job and salary data
These tools help job seekers prepare more effectively for interviews and make informed employment decisions.
Actionable insight: Encourage job seekers to research employers and salaries before interviews to improve confidence and outcomes.
The Job Search Academy Partnership Program
Organizations can take the next step by becoming Job Search Academy Partners, receiving a custom, co-branded landing page that serves as a front door to Indeed resources.
Partner pages include:
- Co-branding with the organization’s logo
- A custom vanity URL
- Selected Indeed resources (2 or 4 options)
- Space to highlight the organization’s own services
- Anonymous usage analytics (traffic only—no PII)
I would rather they come to us through
– Matt Berndt
you, instead of coming to us as
an alternative to you.
There is:
- No cost
- No data integration
- No exchange of personally identifiable information
- No paywalls permitted
Partners may embed the page anywhere on their website and use it as part of their service delivery strategy.
Actionable insight: Use the partner page to reinforce your organization as the trusted guide—while expanding digital access to career tools.
Getting Started
Workforce professionals can begin engaging with the Job Search Academy immediately:
- Explore resources now:
Indeed Job Search Academy - Partner option: A simple agreement is required only for a co-branded page
- Job Search Academy Partner Page Interest
Typical setup timelines:
- 3–6 weeks for most organizations
- Longer for state agencies due to review processes
Conclusion: Expanding Capacity Without Expanding Costs
The demands on workforce professionals continue to grow—but so do opportunities to scale impact through smart, mission-aligned partnerships. The Indeed Job Search Academy offers a rare combination of credibility, depth, and accessibility, all without adding cost or complexity.
By integrating the Academy into existing services, workforce organizations can meet job seekers where they are, extend support beyond the career center, and strengthen outcomes across their communities.
Watch the On Demand Recording
See the Job Search Academy in action and hear directly from Indeed’s team.
