Business and Employer Services Endorsement

Competency Definitions

B1. Business Communications: Knows the language businesses, employers, and industries speak, and can serve as a communication link between businesses and their needs and the workforce development system and its services. Is able to identify workforce solutions from a business perspective.
   
B2. Development of Business Relationships: Knows how to recruit employers of all sizes, build long-term relationships, and maintain contact with them to meet emerging and changing needs. Understands how to research target markets and perform marketing activities. Is able to make presentations to single businesses or large groups, in order to teach, inform, or persuade.
   
B3. Knowledge of Economic Development: Understands the three functions of economic development – retaining businesses, growing businesses, and attracting businesses – and how workforce development can support these functions. Understands the connection between economic development and workforce development.
   
B4. Job/ Career Development Skills: Understands the training needs of both the employer and the job seeker, including those for initial positions and those for career ladder opportunities. Understands the skills of the area’s labor pool and knows whether the employer will be able to find the skilled workers it needs. Is able to manage employer training and placements, and conduct client screening and referrals.
   
B5. Human Resources Services: Is able to help businesses improve their competitiveness and profitability by 1) showing businesses how to effectively hire, train, re-train, and retain workers; 2) providing expertise the businesses do not have, such as training; and 3) linking businesses to resources available in the community, such as business incentives, support for companies that are downsizing, and other available resources.
   
B6. Information Services: Is able to help businesses acquire information that supports their core functions such as 1) existing and customized labor market information; 2) information on local labor laws; and 3) linkages to information solving specific workplace problems.
   
B7. Customized Services: Is able to customize services to meet the different core issues and needs of different sectors of the economy – hospitality vs. information technology, for instance – instead of adopting a "one-size-fits-all" approach.